Puma Speedcat – Conceptual Campaign
Main Photographer | Graphic Design | Katelyn Calimag
Assistant Photographer | Graphic Design | Ruth Santana
Art Directors | Maureen Guillermo and Jeleica Ballesteros
A conceptual campaign centered on the Puma Speedcat, developed through photography and graphic design. Inspired by Puma’s attention to detail and the precision of its form and performance, the visuals play with scale and perspective.
By placing a gigantic Speedcat with a tiny human figure, the images highlight how every millimeter of the shoe is carefully designed. The compositions focus on form, texture, and proportion to bring attention to the craftsmanship behind the Speedcat.
Product photography of the Puma Speedcat bringing the idea of a giant shoe to life
through detail shots and movement.
