Patagonia Lookbook – Conceptual Design
Art Direction | Graphic Design | Photography | Katelyn Calimag
Model | Paul Merza (@studiomurcy)
A conceptual lookbook featuring fleece pieces, exploring a cozy, outdoor-inspired style with a gorpcore vibe that works in both the city and nature. This experimental project uses photography, art direction, and graphic design to reflect the aesthetic and lifestyle of an outdoor audience. The visuals include detailed product, model shots, and knolling compositions.
